Training Dynamics conducts seminars for people in the pharmaceutical industry. Their mailing lists were languishing in outmoded databases. BLI converted the lists into a powerful new format and added names from hard copy. Now, every month BLI prints and mails all of the Training Dynamics brochures. Turn around time is just three days and Training Dynamics is expanding into new markets.
Citibank was opening several new branches. BLI produced a “Grand Opening” invitation for each branch. Then BLI secured a list based on net worth of all residents within five miles of each branch and mailed them invitations. For invitations to public officials, BLI also included a reply card and kept track of response. The result — unprecedented growth at each new branch.
KSP Communications markets video seminars on medical research. BLI developed their self-mailing piece which included a pre-addressed business reply card. Customers found the reply card extremely convenient and used it to register for seminars. As a result, KSP’s response rate climbed to 45%. In addition, KSP Communications saved money by using third class postage rates.